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Review: Banners Broker

banners broker reviewBanners Broker is one of those Biz Opps that sounds like the ultimate golden goose. I mean it used to be that everything you read about this service screamed its praises.

At least one member claims to have made $85,000 or more from it, others report pulling in £1,500 a month and then there are those who say they’ve made £100 or £200 here or there.

Fans on forums and bulletins whoop and cheer at the thousands they’re making every month. Online ‘reviewers’ use outrageous superlatives to describe how fantastically straightforward and profitable it is…

Forgive me if I do the opposite.

I have absolutely no time for Banners Broker. In fact I’m extremely concerned about everything I’ve ever heard (even the positive) about this enterprise. I’ll explain why in just a moment but first let me put my affairs in order.

If you’ve used and/or are currently making money using Banners Broker then genuinely good luck to you. I wish you every success. However I would also urge you to get out while you can for reasons that I hope will be clear.

What is Banners Broker and how does it work?

That’s the millionaire dollar question and frankly I find the whole concept of Banner’s Broker utterly bamboozling. Moreover the thousands of comments posted online by members are often confused, baffling and contradictory.

“But Tom!” I hear you cry “I’ve looked at their website and it makes sense to me”.

That’s because at face value it seems fairly straightforward. The basic premise is that it works a bit like Google AdWords in the sense that Banners Broker claim to act as brokers between online advertisers and publishers. So effectively they trade in banner advert space – which is where the money is with this one apparently.

Ok that sounds reasonable enough… so where do we come in?

As an investor you buy banner space packages on sites “owned and operated by Banners Broker” and get paid according to the number of impressions on a given site displaying the ads. The more banners and the more hits you have the more you get paid. Again there’s a sort of logic to that.

At this point all logic seems to fly out of the window…

The problem I have with the Banners Broker story is WHY? Why is anyone from the outside (i.e. us) required in this equation?

Why does a banner advertising company need funding at all? It shouldn’t need any investment because there should be no costs involved. This is a digital space, not a 250ft billboard being installed on the side of the Empire State building.

But let’s fantasise for a moment. Let’s assume that funding is somehow magically required for these banners (it feels ridiculous typing that). Why exactly would a company choose a broker that’s randomly funded by members of the general public with no online marketing expertise? Surely you would advertise via a broker that lets you to advertise anywhere, not just on sites they own. Would you really expect a business that sells banner space to own the kind of websites you’d want to advertise on?

As far as I can tell there is no real advertising or product whatsoever – nothing I believe any real business would actually pay for or profit from.

I would love to see one of these adverts actually being displayed online (for a reputable advertiser) on a website that I’ve actually heard of.

In fact I’d settle for seeing ANY of these adverts on ANY website – no matter how dodgy. Where are they? With 250,000+ members (apparently) I would expect to be able to find just one advert.

I know I’m labouring the point here but the fact that they state that these banners appear on websites that are “owned and operated by Banners Broker” seems ludicrous. Unless Banners Broker secretly operate and run millions of successful blogs, online magazines and hobby sites I simply cannot imagine how their service would be attractive to advertisers.

However just because I don’t understand it, it doesn’t mean it’s wrong – so I did some more digging…

I asked someone who uses (and has made money) from Banners Broker what they thought…

I was all set to test Banners Broker with my own money for the sake of this report. I’d read all the reviews and glowing testimonials and even though I didn’t really understand what it was or how it worked I got the impression that you could still make money from it as a wide-eyed newbie.

But the fact that it I still didn’t ‘get it’ was still really bugging me.

I knew someone who’d been using Banners Broker for several months and was starting to make a little bit of money from it so before I put down my own cash to trial it for Insider’s Edge I decided to give them a call hoping so they could fill in the gaps.

I came away from the phone call feeling even more concerned.

He absolutely could not explain what the business end of the deal was (i.e. how on earth the Banners Broker model provided value to anyone) and certainly didn’t have proof of the adverts in action. His attempts at explaining how it worked were at best a rambling rehash of the nonsensical information posted in the user guide and on the website – a lot of disjointed waffle about colour coded panels and sales funnels.

In fact by the end of the conversation he himself come to the conclusion that it is a very complex, very well put together pyramid scheme that uses a credible-ish sounding ‘advertising broker’ cover story to hold it together. He started working at his own exit strategy on the phone in fact.

I decided at that moment that for ethical reasons I simply could not get involved in this one at all. If it is indeed a pyramid scheme (as I suspect) then any money that I make would be at the expense of those who enrolled after me.

Is Banners Broker just an elaborate pyramid (Ponzi) scheme?

Well when you enlist on Banners Broker you need to part with some cash to buy banner space to get started. They offer various different packages: Starter, Basic, Business, Professional, Enterprise and Ultimate. The cost of these packages range from between $25 and $3,655. That’s a lot of money and the blurb about each package is written in such a way that it entices you to buy the most expensive one you can afford.

Now if this banner space doesn’t really exist, if it’s all just smoke and mirrors, what are you actually left with? Nothing tangible. No product, no service…

What you are left with is thousands of people pumping money into a scheme that encourages more people to join. The more people that join and sign up the more money there is to trickle down to and pay the older members. Older members rant and rave about their success (because they are genuinely making money, even if they don’t really understand why) which in turn encourages new people to join and keeps the system ticking along.

(Oh yes and surprise surprise the fastest way to make money using Banners Broker is to get others onto the service – although you don’t have to do that to make money).

That’s these kinds of schemes work. It’s a pyramid where money gets shovelled across from person to person until eventually the whole thing collapses in on itself – and you definitely don’t want to be there when that happens.

More points of concern…

In order to get paid on Banners Broker you have to use a site called Payza (formely AlertPay) or Solid Trust Pay. Many users have used these money transfer portals without incident but did found some worrying allegations and complaints here and here. You can also get money loaded onto pre-paid credit cards which you can then use to withdraw money from cash points.

Hang on… Pre-paid credit cards?

I don’t know about you but that’s about as reassuring as a punch in the face. Why don’t they just leave the money in a brown paper bag stuffed in a PO Box in Smugglers’ Cove?

In my eyes a legitimate business should be able to pay money owed to you by cheque, direct bank transfer or via PayPal or a channel that isn’t quite so convoluted, poorly regulated and anonymous.

I won’t get into the nitty gritty of who’s behind Banner’s Broker but there are a number of folk online who claim that the creators have been behind ponzi ‘scams’ in the past. Rather than copy and paste the various debates here if you’re interested you can see a lively back and forth here.

Now while all of this may be concerning, you may be thinking – “hang on people are making money out of this, what’s to stop me doing the same?”

Well the thing about pyramid or ‘ponzi’ schemes is that they do actually work for a time. The early adopters, the folk who get in quickly, will profit from the fresh blood that comes on. The scheme gets paid so they get paid and so on…

It’s only when the scheme is saturated with fewer and fewer new entrants putting money in the pot (and more and more old members waiting for payouts) that the whole system starts to collapse and fall in on itself.

I would argue that Banners Broker is fast approaching (or has already approached) that point.  If it is, as suspected, just another pyramid scheme then it simply can’t keep operating at the same rate for much longer and there’s going to be a lot of very disappointed, angry and out of pocket people – and I don’t want you to be one of them.

If you’ve been lucky enough to make money out of this one great – but please take your money and run and don’t pump any more money into the pot.

If you’re thinking of getting involved here’s my advice:

If you can’t understand the basic fundamentals of how the business works. If it sounds too good to be true and if there are a lot of question marks over how it operates steer well clear.

Not Recommended

I have no doubt I’ll get hellfire, fury and maybe the odd death threat for writing this but frankly I don’t care. My only concern here is that you involved in something you might quickly live to regret. I’m sure the debate won’t end here and please do feel free to leave your comments below.

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Posted by on January 13, 2013. Filed under MLM & Pyramid Schemes,News,Reviews. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

30 Responses to Review: Banners Broker

  1. David Reply

    January 13, 2013 at 5:49 pm

    Hi Tom,
    I appreciate what you do, and also the warnings about schemes like Banners Broker.

    However, with respect I would like to point out that it is wrong to call pyramid schemes (illegal and immoral) ‘MLM’ schemes. #

    A pyramid scheme, as you so rightly point out, is a scheme where you put money into, which is paid to others ‘higher up’ in the scheme, and the only, or quickest, way to be paid is to recruit more members.

    MLM, or Network Marketing systems are not necessarily immoral (some undoubtedly are). Essentially, a network marketing system is one where the ‘distributor’ uses the product and recommends it to others. These people can choose to buy the product from the distributor (retail) or become distributors themselves, enjoying levels of wholesale prices, depending on the volume of their purchases. Distributors who recruit other distributors are rewarded by the mother company, NOT for recruiting, but for the purchases made by their ‘team’. In other words, the difference between the purchase price as paid by the ‘team leader’ and by the ‘team members’is, generally, awarded to the team leader as a bonus. The mother company takes their portion as any other company does, ie. total cost price plus profit margin.

    It is unfortunate that so many people believe statements like yours, that MLM systems are corrupt. Most are not. Pyramid schemes are corrupt and doomed to failure, once the originators are quids-in and have disappeared. Yes, it’s true that some network marketing distributors make a fortune (sadly, I’m not one of them), but they achieve that through hard work and sometimes very long hours.

    I’d appreciate it if you would at least correct the link you have made between MLM and Pyramid schemes.

    Apart from that, I enjoy your newsletters and articles very much. Thanks.

    David

    • Tom Wake Reply

      January 13, 2013 at 6:42 pm

      Hi David, many thanks for your comment.

      I’m not a fan of MLM schemes but I totally take on your point and have amended the terminology.

  2. Alan Rogers Reply

    January 13, 2013 at 6:29 pm

    I think you may well be right with Banner Brokers – and if so I would call it a Pyramid Scheme rather than MLM Scheme (unless you’re deliberately using the word “scheme” as opposed to “business”).

    I think the difference is that there are many genuine MLM businesses that are above board and in fact sound business models because they have good “PRODUCTS” at their core. Companies such as Avon, Forever Living, Kleeneze, Telecom Plus are legitimate and ethical businesses, but can get a bad name from rogue operators – which unfortunately the business model attracts.

    I’m not involved with an MLM or Network marketing company in any way myself, but recognise it as a sound and genuine business opportunity if there is a good quality product at it’s core. Just like any other business really!

    • Tom Wake Reply

      January 13, 2013 at 7:26 pm

      Thanks Alan! I agree I should have distinguished between good and bad here so I’ve amended the reference to avoid confusion.

  3. Lars Reply

    January 13, 2013 at 6:45 pm

    Hi great article if a little inaccurate…

    You don’t need to use their pre paid credit card. You can use two other services such as Payza and Solid Trust Pay.

    Many thanks

    • Tom Wake Reply

      January 13, 2013 at 7:15 pm

      Hi Lars, thanks for the comment. I was trying to make the point that the payment methods are sketchy to say the least (i.e. why can’t you get paid by cheque or by PayPal?) but I’ve added that note about Payza and Solid Trust Pay to the article for clarity. Interestingly Payza used to be AlertPay – and apparently the founder of this site is being sued for processing payments for illegal drugs companies and worse.

  4. Louis Radford Reply

    January 14, 2013 at 12:00 am

    Hello Tom.

    Thank you ever so much for this article. Someone whom I know has raved about Banners Broker. I was tempted to look into it, but I did not like the sound of the concept (let alone understand it). I’m so glad now that I did not get involved. I will do this person a favour and send a link to your review. It will be my good deed for the day and then it is up to this person whether she does anything as a result.

    I always look forward to reading ‘The Indsider’s Edge’.

    All the best.

    • Tom Wake Reply

      January 14, 2013 at 8:31 am

      You’re so welcome, thanks Louis.

  5. Jason Clark (Poyol) Reply

    January 14, 2013 at 11:30 am

    Great article, Tom.

    Nice to see RealScam mentioned as it’s the place where the newest information is posted about Banners Broker!

    If you would like to contact me use the email address provided!

    Jason

    • Tom Wake Reply

      January 14, 2013 at 11:45 am

      Thanks Jason, just seen your report – really interesting!

      • Jason Clark (Poyol) Reply

        January 14, 2013 at 11:48 am

        Thanks, I rarely find the time to blog – but when I do it’s factual.

        I am also the informant for Sunday World newspaper.
        There’ve been three articles in Ireland.

        Hopefully more coming up.

        Jason

  6. BalancedView Reply

    January 14, 2013 at 12:54 pm

    Your quote: ‘If you’ve used and/or are currently making money using Banner’s Broker then genuinely good luck to you. I wish you every success.’
    As I’m in that category, I welcome your good wishes. You fail to mention, however, that one does not have to recruit. I haven’t to date. Hence, my experience is the antithesis of yours. Indeed, had you purchased inventory yourself, you might have a better understanding, and have made a few pounds in the interim.
    That however, was your choice.
    Given you base your opinions on ‘a phone call’, I wish you every good luck. I prefer to base mine on my withdrawal slips. Have you considered meeting that person and asking him/her to show you theirs?
    Or were you too busy typing your ‘review’?

    • Jason Clark (Poyol) Reply

      January 14, 2013 at 1:22 pm

      BalancedView – so happy to hear from you again.
      You didn’t come back to RealScam when you said you were going to answer some questions – come back to us!

      Jaosn

      • BalancedView Reply

        January 14, 2013 at 5:27 pm

        Hello Payol.
        To clarify, I proposed a debate, on a point by point basis. This was not acceptable to you at the time. I therefore enjoyed my Christmas.
        I do hope that you aren’t spending all your spare time on that silly forum that you claim to have created, amongst all that negativity and ******** about that which you just cannot seem to understand, obviously envy and seem to take a perverse pleasure in attacking.
        Still, it’s not productive to argue the toss with you. BB is only a small part of my life, so I do hope that you can get on with yours.
        Do say hello to your few online friends thereon for me.I wish you all a better life. Do I or don’t I?-YOU DECIDE!

        • Tom Wake Reply

          January 14, 2013 at 5:40 pm

          Please don’t sink to personal attacks on here, lets stick to the subject.

          • David

            January 14, 2013 at 6:41 pm

            Inevitable, isn’t it? Fora always seem to attract people who have to express themselves through personal attacks. Perhaps because they don’t have the ability to express arguments in favour of their point of view?

          • BalancedView

            January 14, 2013 at 11:48 pm

            Now then, deleting one ‘harmless’ word, and then slanting it that I was making a personal attack, is downright underhanded. Luckily, I took screenshots of same, both as I submitted it, and as it awaited moderation.
            I have NOT undertaken any such ‘personal attack’, nor would I. Your stating same is just childish, and further undermines your side of the debate. I therefore challenge you to fully re-instate my full text. An apology should ensue, but given you did that, in order to undermine my point, I doubt that we’ll see a ‘BalancedView’.

          • Tom Wake

            January 15, 2013 at 9:38 am

            This is your last warning.

            1. Swearing isn’t permitted in comments, you’re not a special case.
            2. The last 2 sentences in your comment were a personal attack – not the swearing.
            3. Stay on debate – you haven’t answered any of the questions raised re: Banners Broker.

    • Tom Wake Reply

      January 14, 2013 at 1:22 pm

      Hi BalancedView, thank you for your comment.

      Just to clarify I say in this article: “…the fastest way to make money using Banner’s Broker is to get others onto the service – although you don’t have to do that to make money.” I have at no time insinuated anything different, so we do in fact agree on this issue.

      I think you may have missed the whole point of my article. I know that some people have made money from Banners Broker – in fact I actually highlight this fact in the phone call I had with a user who is, incidentally, someone I’ve met several times in person.

      My point is that I have yet to come across any evidence that the actual business or the product of selling banner space through Banners Broker actually exists. This is the largest of my concerns (although there are others that I have highlighted in this article).

      If it is the case that the banners product as such is just a mask for an eleborate pyramid scheme then for me the fact that a number of people have made money already doesn’t vindicate it at all. I think it’s imperative that people understand fully what they’re investing in – and profiting from.

      In any other field this would be wholly unacceptable. A person caught smuggling drugs across a border wouldn’t escape a prison term by arguing that they “didn’t understand what was in the package”. An insider trader wouldn’t escape jail because they didn’t know where the information came from.

      If you can show me proof of genuine advertisers using Banners Brokers’ services to advertise their products on real sites websites (like you would be able to do in a millisecond with Google AdWords) then I would love to see it.

      If my analysis is correct, my concern is that Banners Broker, having been around for a while now, will hit tipping point (too many users and not enough fresh sign ups) and collapse in on itself and wipe up the accounts of those late to the party.

      • BalancedView Reply

        January 14, 2013 at 5:05 pm

        What, like Northern Rock?
        While as I obviously completely disagree with your opinion, I would die for your right to express it.

        You sound like my friend, that, for the last twenty years would make the point, each and every time we met him, that ‘this boom will end’. He was proved right, in the end, but he owns nothing and has no security in life, despite his preaching, he missed the boat and wasted 20 years, if only in rent paid in the interim.

        Now, he is also a Jeh Witness, and has also predicted the ‘end is nigh’ almost as frequently. Given enough time, he may be proved RIGHT!I won’t wait in my bed for that one to come.

        Your analogy with smuggling cocaine, is again, off the rails.
        As is your ref to ‘Smugglers Cove’, your paranoia about ‘death threats’ and your anticipated ‘fury’ of the 300,000 affiliates that are happy. I doubt they care for your isolated opinion.

        Thank you for clarifying your view. I have satisfied myself as to the system of BB. I would no more debate the system of BB with you here, given it’s not for you, than I would engage my friend on his predictions. We must just agree to differ. My path in life is obviously not yours. That doesn’t, however, make either of us a lesser individual. Goodbye and good luck!

        • Tom Wake Reply

          January 14, 2013 at 5:30 pm

          Hi BalancedView, I think it’s great that we can have a friendly debate about it.

          One thing I would say – I have tried to address your points but I don’t feel you’ve addressed a number of mine… i.e. Where is the product? Where are the Banners Broker adverts appearing and who is buying them? I’d love to hear the answer and see proof of this from someone who uses and supports Banners Broker.

          Also, as a previous commenter notes, why is the Banners Broker operation in Goa under investigation? (“the company has been charged under IPC section 4, 5 and 6 of the PCMC (banning) act 1978, 406 and 420″). I’m not impressed with the reason given by Banners Broker on their blog.

    • Roberto Reply

      January 14, 2013 at 10:51 pm

      Hello,Balanceview,

      If you dont need to recruit,does not mean,that bannersbroker isnt an ponzi.

      The fact you are getting paid,is another,method for bannersbroker to proof that they are not an ponzi which in fact they are.You are getting paid now,but that will stop in the near future and it will collapse.It is just an matter of time.

      Let me tell you another thing.However bannersbroker is suggesting that recruiting is not required at the same time,recruiting is explosing your earning potential.It is just applying e logical way of thinking to negate something is at the same time conferming something.

      Saying not recruiting,is negating the fact the recruiting will make you more money.We all know that salescredtits are beeing earned and that the top affiliates are making top dollars with recruiting with bannersbroker.

      A real company,uses real and professional methods of payments such as paypal and not payza which is an former high yield transaction platform.

      The reason why payza is not accepting,bannersbroker lies in their new policies.In order to become an healthy transaction platform they stopped all transactions regardging hiyp investments and cycler programs.

      Bannersbroker is in the same above categorie but many people just like you does not want to see the truth about the program.

      Bannersbroker does not have an product,nor are they making money with advertising and the people behind bb dont have any experience in the field of the advertising business.

      They just invented an intelligent concept to take money from people,and at the same time let an little group of people get rich.That is how the program works,and that is why you are making money..At the same time,you are just an little player,and you are beeing used,by the big players to hide their real intentions about their so called business.

      Every thesis that they developed,at the same time they already have an anti thesis.That is the hidden logic behind their scheme.

      The truth is that they are an ponzi and therefor they need to invent anti thesis to proof the opposite.Just think about it.

      The truth about bannersbroker is that people get paid and people are not getting paid.

      the product,is not an real product but at the same time they have an panel product and or ad cumbo package.in order to hide the real truth they come up,with an cheap solution that is called the ad cumbo.

      the upliners,top affiliates and an small group of investors are getting paid,why because time will give the opposite truth and that is that the newest investors will not get paid,when the system collapses.this is an mayor characteristic of an ponzi scheme.

      There are already proofs that some people are not getting paid.Pending withdrawals in their backoffices their debitcard which is not functioning etc etc.

      The people involved in this scheme are not intelligent individuals.
      They think that they are smart thinking they make money with an real business and they create lies after lies,to proof that they are the real deal.

      If the system collapses and the truth comes out,the same people that made alot of money will have to take responsability for their own actions and the autorities will hunt them down.That is for sure.It is just an matter of time.

      greetings Roberto

  7. Jim Reply

    January 14, 2013 at 1:50 pm

    Good balanced review. My experience of this, is that an elderly relative was suckered ito this ponzi. They have a cult like method of recruiting. When he questioned some of their claims, his password was changed, he was banned, and his money locked in and stolen. They ignore all his attempts to contact them. BB have been the subject of 3 critical newspaper articles in Ireland, branded as a ponzi. And a radio program. They are under investigation by the fraud squad, and the NCA. And their head of operations in India has been arrested and is in custody, awaiting a bail hearing. Please steer clear of this dangerous ponzi.

    • Tom Wake Reply

      January 14, 2013 at 1:53 pm

      Hi Jim, thanks for the comment. Blimey!

  8. Terry Stern Reply

    January 22, 2013 at 8:40 pm

    Perhaps I can help. I’m the International Public Relations Director for Stellar Point, the contracted Marketing/Training/Support arm of Banners Broker International.

    First off, Banners Broker International (BBI) is not an advertising company, so there are no ads to show.

    Second, Jim, it’s within any company’s right to enforce their terms and conditions, and in this case I don’t think you’re telling the whole story. The only reason an account would be locked in this fashion is if your friend openly posted negative comments about BBI on blogs/forums and was caught. What company isn’t allowed to protect itself and its image from wrongful accusations and disclosure of proprietary information through preventing those that would do so, from gaining further access?

    The issue here is a lack of understanding of how the system works that is preventing people from seeing BBI in the proper light.

    BBI purchases ad space and traffic impressions from Ad Networks or Brokers. BBI then creates pre-packaged ad space inventory packages for affiliates to purchase to build a busines with. The only claim the company makes, is that an affiliate can earn twice the initial inventory purchase value back upon completion of two successful complimentary cycles. What people seem to forget to add, is that it takes approximately 4-6 weeks to see any return whatsoever, and after that, it’s completely dependant on the affiliate’s goals and how they run their campaigns to determine the level of earning they’ll receive.

    BBI has been accused of being a ponzi, and yet over 90% of the affiliates are paid regularly, and generates the bulk of its revenue not from affiliates but rather through the revenue from the Brokers.

    If there is evidence to the contrary showing BBI to in fact be a ponzi, please bring your proof, the press and the authorities to our offices. I’ll introduce you to the real Chris Smith, and we can have coffee as you attempt to explain yourself to your guests after they learn the truth.

    Thank You.

    • Tom Wake Reply

      February 4, 2013 at 1:24 pm

      Hi Terry, my apologies I should have responded to this earlier.

      With respect what would flying half way across the world to go to an office achieve? All of the concerns which I’ve posted and which many others have raised could easily be addressed. These office invites feel like a peculiar distraction. With that said I’ve seen Finch is heading out there so I’ll be interested to hear what he has to say.

  9. Zombie Passion Reply

    February 4, 2013 at 12:31 am

    Tom and this site own.

    Roberto! you and BalancedView should get together and go bowling. You make a wonderful couple! :D

    All the points have been covered on both sides so nothing for me to say accept… Where there are winners there are loosers, if it’s not hard work expect no reward.

    Peace out and I look forward to reading more by “Insidersedge” ;)

  10. Zombie Passion Reply

    February 4, 2013 at 12:34 am

    I meant “Terry Stern” not roberto oh well you catch my drift oops…

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