I typed “Insider’s Edge” into Google the other day and panicked.

In the results ‘Insider’s Edge Scam’ appeared everywhere. It was like a gang of digital pranksters had stormed the Internet overnight and added the word ‘scam’ to the end of every search result containing the words Insider’s Edge.

Here’s a screenshot:

What’s this, Insider’s Edge a scam.. “a bait & switch for $1997.00”?

Up until this point I’d never heard of a ‘bait & switch’ and assumed it was some sort of complex fishing maneuver.

Alas the reality’s more sinister. The search results bring up stories of a rather shady sounding investment seminar in Minneapolis, USA that went by the name of Insider’s Edge – a VERY different Insider’s Edge.

If you’ve got a webpage it’s always worth keeping an eye on the rankings. This is the kind of thing that can happen very quickly when Google make tweaks to their search algorithm. Suddenly a load of results that were previously buried on page 5 or 6 can shoot up to page 1. There’s not much you can do about the rankings themselves but you can at least put a post up on your own site explaining the crossfire and reassuring readers.