Category: Copywriting

  • Why you should never, EVER use puns in sales

    Why you should never, EVER use puns in sales

    Whether you write the odd eBay listing once or twice a year… or you run a global multi-million pound business listen up, because this REALLY applies to you. As a writer I have to play with words all day. I take a special delight in making silly word connections and belting them out in the…

  • Writer’s block? Just shoot yourself in the head NOW

    Writer’s block? Just shoot yourself in the head NOW

    A copywriting ‘guru’ once told me that writer’s block didn’t exist. By writer’s block I’m talking about that feeling you get when you try to type something (an email, an article, a sales promotion, anything) and the words just won’t come out. It’s not fun, you just sit there feeling like a useless blob. He…