Published on November 25th, 2011 | by Tom Wake6
How to use ‘news jacking’ to increase your web traffic and bring in ad revenue
Please note: If you missed part one of this article you can see it here.
Let’s say you have a website about travel. It could be a blog or a simple WordPress website – anything.
Just now I’ve just had a look on Digital Spy and one of the lead stories today is:
“George Michael hospitalised in Vienna, cancels Cardiff concerts”.
Let’s use this as an example of where you could do a bit of news jacking.
The trick is to quickly write and post an article that covers this topic. Make sure you get the right keywords in, like: “George Michael”… “Hospital”… “Vienna” “Cardiff Concert Cancelled”
Try and use these words and terms in the headline and make a brief mention of them in the first couple of paragraphs.
So let’s think about how we could tie this in with your travel site.
Here’s a quick example I’ve rustled up to give you an idea:
George Michael has cancelled his upcoming gig but here are 5 things to do in Cardiff this weekend instead
News has just broken that George Michael has been hospitalised in Vienna and will have to cancel his concert dates in Cardiff.
He’s said to be suffering from a mild viral infection but is well on the road to recovery.
Missing the gig? Don’t worry, here at Top Travel Tips we’ve been looking at 5 amazing things you could do on a short break to Cardiff instead…
Now at this point you could talk about the five attractions (it could be a trip to Cardiff Castle, an amusement park, a football game etc you get the idea. If you can get affiliate links for any of these attractions you could instantly start capitalising on this traffic. Likewise if you use Google adverts within your site (through their AdSense programme).
What’s great about this is that you could apply this strategy to almost any sector.
Hopefully this gives you an idea of how this works. There’s too much to cover here, so I’m thinking of making this into a more indepth free report for you – but I’ll gauge interest.
Let me know if you’d like me to do this by getting in touch at the usual address.