Miscellaneous moving target advertising review

Published on November 29th, 2013 | by Tom Wake


Could you make £2,000 a month by sticking these magnetic plates onto the side of your car?

Could you make £2,000 a month by sticking these magnetic plates onto the side of your car? Tom Wake
Risk Level
Ease of Use



The numbers simply don't add up. Avoid.

It sounds like the ideal home business opportunity – very little effort for a huge monthly payout. All you have to do is attach 8 pieces of advertising to the side of your car and you could make a guaranteed £2,000 a month… but is it too good to be true?

Checking out interesting looking home business opportunities is a big part of what I do in Insider’s Edge.

I’m very grateful to reader Julian for getting in touch with me about a company called Moving Target Advertising.

Here’s what he had to say:

“Hello Tom,

I wonder if I could ask for your opinion. I received details of an opportunity and I just would be interested to learn whether you think it is kosher or indeed if you know anything about it.

It comes from a company in Aylesbury and in return for paying the sum of £70.00 you get a manual, help etc. and it is basically all about displaying flexible magnetic plates on the sides of your car or other vehicles, for which they say you can be paid £250.00 per plate per month.

They reckon that the average car can take up to eight plates, therefore earning the sum of £2,000.00 a month.

Their website is moving-target-advertising.net. If you have a moment to look at this, it would be good to know what you think as to whether it is genuine or otherwise.”

I can absolutely see why Julian liked the sound of this one. Here’s my honest take.

We’ll start with the basics.

moving target advertising review

How does this business opportunity work?

The premise of Moving Target Advertising is that you “place temporary magnetic advertisements on your vehicle and receive a guaranteed income of up to £2000 per month per vehicle”.

For a fee of £70 they connect you with a database of customers who want to advertise on the side of your car.

They claim these companies will advertise on rectangular magnetic plates that stick to the side of your car. On a standard car they indicate that you could fit 8 advertising plates and that each of these “would yield £250 per plate per month”.

Add up the figures and that makes for £2,000 a month – just sticking on and peeling off some magnets.

It gets better because apparently if you subcontract and start sticking this magic plates on other people’s vehicles “the earning potential can greatly increase”.

They say on their FAQ page that “Figures of up to £1,500 and above on a weekly basis are quite achievable.”

Sounds ideal, so what’s my problem with all of this?

I always find that the best way to find out if anything is kosher is to de-construct it. Take it apart, look at the details and ask yourself lots of questions. Better still imagine YOU are the business. It can be very revealing.

Here are 6 reasons why you should avoid this:

1. Why would an advertiser want to get involved in this?

There are 40 million cars in the UK and frankly no sane advertiser would pay £250 an ad for a single advert on one car for a month.

You’d actually pay less money for an advert on the London Underground – a place where you can reach hundreds of thousands of commuters every day, all standing still and with time to spend looking at adverts (as they contemplate the unearthly stench coming from the armpit next to them).

If you were to advertise on the side of an official black cab in Manchester you’d pay £250. That’s £250 to a reputable company who have cars that drive around all day and constantly pick up people who will view your ads.  

If you were a savvy business would you really spend £250 for someone you don’t know to stick a single panel on their car advertising your business?

As an advertiser you would have no guarantee or easy way of checking that people are sticking to the agreement and displaying their adverts.

They could simply take your money and rip the plates off as soon as you’re gone.

Or they could park the car in a garage for a month – where the only audience for the adverts is a trapped pigeon and a few spiders. I recently tried advertising to pigeons and believe me they’re not big spenders. Spiders are only slightly more affluent.

2. Major, recognised global brands aren’t paying anywhere near that kind of money for people to advertise on their vehicles

Have you seen those ridiculous Red Bull cars driving around?

These are cars driven by ordinary people and have “Red Bull” plastered all over the bonnet and a giant 6-foot can strapped to the back advertising the soft drink.

I knew someone who used to drive round one of those Red Bull cars and he wasn’t making anything like £2,000 a month. He had to abide by all sorts of strict rules and even though they paid for his petrol he didn’t make a great deal of money from it.

Now if a massive global company like Red Bull won’t pay £2,000 a month for an entire car to be decked out like that there’s no way this company has access to a magic database of clients who want to pay well above the market rate.

I’ve certainly never seen these types of ads out on the road.

3. Their website looks hokey and unprofessional

Ok this is subjective, but if Moving Target Advertising really claim that they can make customers £2,000 a month I’m surprised they can’t pay a tech guy a 100 quid to make sure the font sizes are consistent.

4. There are worrying clues in the wording…

On the website there’s a section: “What does MTA do for me?”

The answer?

“Our Role: We supply you with customers that want to use this method of advertising”.

So their job is to supply us with a customer database.

As middlemen they simply cannot make the outrageous promise that you can “receive a guaranteed income of up to £2,000 per month per vehicle.”

How can they possibly guarantee this? They can’t force advertisers to take you on.

5. Technically this company doesn’t actually exist

I could have kicked off with this but I wanted to take you through the process of unveiling this scam step by step.

I did a bit more digging and surprise surprise Moving Target Advertising and their registered address aren’t listed with Companies House.

That’s about as reassuring as a fart in a lift.

There’s also no contact number anywhere on the site – another huge red flag. This information alone confirms that this is a nasty scam.

6. They have a less than enthusiastic fan base

You can’t believe everything you read on forums (believe me you really can’t) but Moving Target Advertising have attracted a lot of attention – all of it negative and that says something.

Here’s a small sample:

“If you receive an email from this company `called MOVING TAGET`, DO NOT TOUCH THEM they are a scam company.

Read all the literature on their website and when I got to the part that asked for £75 upfront, I smelt a rat.

Did some more investigations and found out they are a bunch of CON ARTISTS.

Do not send any money to this company, as you will get nothing in return.


“The vehicles shown on their website are also fake. I have been a courier for over 20 years and been delivering all over the country but I have never seen any vehicles with a Simply SameDay logo…

I speak to large legal firms every day (some of them book 1,000’s of deliveries every day) and none of them have ever booked a job with simply sameday…

Its a con to get money for nothing…They are con-men and should be locked-up.” Tony

“Same guy… owns about 31 other domains. Looks like moving target advertising is just the latest… His details should be passed on to watchdog. Would love to see them get hold of him.” Paul

I’ll conclude by saying that this scam is devilishly sneaky because it’s one of those genuinely clever ideas where they want you to think “aha, yes that makes sense”. On close inspection the figures and the business model don’t add up.

Avoid this one with a barge pole sellotaped to a space ship bound for Narnia.


About the Author

My name's Tom Wake and I'm the editor of Insider's Edge. I bring you tips, tricks and shortcuts to help you save money, make money and save time.

16 Responses to Could you make £2,000 a month by sticking these magnetic plates onto the side of your car?

  1. Paul says:

    Does the same apply to vinyl wrapping companies?

    I approached two such companies, both with comprehensive looking sites and I filled in a lot of details on their application forms. On neither site was there any method to contact ANYONE to speak to at all but I trusted they would be contacting me to arrange advertising (quoted as c £150-250 per month) but to date I’ve heard nothing from either company – if in fact they do exist.


  2. Alan says:

    I came to this site as I was considering joining M.T.A.
    as I too thouhgt this was too good to be true, I had made a phone call to them many times but they never answer, but you do get a recored message. The message starts by saying welcome to some guru company, sounds dodgey, but I left a message 3 times for a call back, after some days I did get a call back, and the guy was very abrupt and did not give a shit attitude, when I was saying it seemed to good to be true. Then I kept getting emails from them, and if you hold out, they drop the price from £70 to £40 I wish this company was lagit, But I think it is a SCAM.

  3. Alex says:

    Thanks for all the info above on MTA as I was thinking of joining it and would never of seen my £40 again thanks again

  4. kyle muir says:

    hi there my name is kyle muir.

    i got this manule myself and i have now earned up to 25000 pound doing this i started 3 months ago made my email up so customers could contact me. i now have 21 cars around the uk and i am making alot of money off this moving-target website and all i payed is 40 pound for the disc.

    so i would liek you to stop saying stuff about our company.

    many thanks
    kyle muir

    • Tom Wake says:

      Hi Kyle,

      You start by indicating that you’re a customer of Moving Target… and conclude with “I would like you to stop saying stuff about our company”. I think that says it all really…

  5. aydin says:

    To tell the truth dont know who to believe who to trust it seems to be relly realistic but then not keen on joining waiting to hear who’s actually right dont want crooks on our shoulders everybody wants to make some earnings and have b?t of a growth…..

  6. paul says:

    I too got a bit suspiciuos when i had seen this website, at first i thought Wow that seems easy enough to do, and get loads of money per month. I then stood back a bit and analysed the company, who in there right mind would pay for someone to put 8 Advertising Magnets on their car, when you could get your own cars decked out in the livery of your company for about £150.00, im talking about getting your/ your companys vehicles permenantly sign writed, not just on thier for a month or two..Im in the habit now of If Its Too Good To Be True it most deffinately is…So i always check the Company out before parting with any money etc..

  7. Darren Edwards says:

    Wish I’d read your report on moving target advertising at the beginning of January , I’ve been unemployed for a while now & was targeted by them, I resisted since November but then they dropped the price to £40 so in jan I decided to have a go , they say you can start earning money in 4 days well it was two weeks before I received anything , they said they ran out in there office supplies, what package finally came was a cheap re writable dvd , no paperwork or nothing, saw it was a con & true to get my money back through paypay but because I’d already opened up a dispute because of the late arrival of the ‘disc’ I let that dispute run out & they weren’t interested in helping me get my money back or are in on the con themselves & I’ve been promised a refund but that’s never going to come, I’ve tried trading standards but they just ignore me!! Please warn more people before they get to rich from this SCAM
    Darren Edwards

  8. Iain says:

    I sent them this email (several times), they haven’t replied to it & are still sending me their standard ‘your application was successful’ emails.


    Thanks for your emails, have looked into this & there seems to be
    some doubt about the legitimacy of your offer. I would gladly pay £40
    for a guaranteed income of £250 a month thereafter, but would need some
    more certainty regarding the offer before I made the initial payment.

    Would you consider waiving the £40 charge for the start-up package if I
    agreed to paying you a percentage of my earnings for an agreed period
    e.g. 50% of first two month earnings, or if I agreed to pay you the first
    £100 of my earnings instead of £40 up front? I would be happy to sign a
    contract agreeing to such terms.

    If you can agree to my offer it would mean a better return for your company than the £40 you are asking for, also I would be able to vouch for the legitimacy of your company and would respond to articles such as in the link below, where
    I could offer proof that the arrangement is indeed genuine.


    Alternatively I would be interested in your response to some of the
    opinions given in this article.

    I look forward to hearing from you,

    Yours faithfully,

  9. John Edwards says:

    I did think that MTA seemed like a good idea, but the way it was worded was that they would supply you with customers that would advertise on your car.

    They did send a DVD, but all it contained was hundreds of names and contact details which they obviously got from a phone book or something similar. They said they had contacted all the people in the list who were interested in advertising on cars, which I could not believe, so I asked for a full refund.

    The were not keen to refund but I insisted through PayPal and eventually got my refund.

    So just a scam.

  10. iain says:

    moving targets. im sorry but this is a scam that I got caught out by. still trying to get refund back. all I get is no replies or it will be this week and still nothing. I paid by debit card. how can I get refund back. noticed that someone said they called them what is the number.

  11. jay says:

    hello all
    i beleive they are a scam because i paid £70 to join and get the market list of people the want to advertise rang some of the numbers and all i got was numbers dont work anymore so it is a defo scam i lost £70 on a stupid cd can anyone help me get it back please also people watch out for the become a courier scam book manual they give the delivery work but dont pay you.

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