Published on November 23rd, 2008 | by Tom Wake0
Review: The Secrets of Viral Marketing
by Charlie Wright
I’ve had one reader complaining recently about “The Secrets ?of Viral Marketing” which cost him £187 plus vat.
The sales promotion offered a full money back guarantee ?offered with no conditions attached if returned within twelve ?months.
My reader says:
“I tried very hard to market this product with no success and ?eventually decided to return it. I sent it to Pulse International’s ?offices in Bristol via recorded delivery.
After four weeks I had ?heard nothing from them so I emailed. I received a reply from ?David Tye whom I believe to be a director of Pulse International ?who said that I should have notified him prior to sending the ?product back and as I had not he had decided that there was to ?be no refund.” ??When the readers refuted this, things seems to have gone from ?bad to worse.??”
I advised that this stipulation was not stated in the sales ?literature. He said that it was and referred me to the sales site. ?Upon reviewing this I found that the sales literature had been ?changed to reflect this. ??However I emailed him a copy of the literature that I bought the ?product from which did NOT have this clause. He then said that ?the product had not been received and I advised him that it had ?been sent by recorded delivery. From that point I received no ?replies to several emails.”
I’ve given David Anderson’s Home Cash Point System a ?cautious thumbs up in the past. And I’m not casting aspersions ?here. But I would like to help solve the problem. ??So if anyone from Pulse International is reading this, I am ?happy to pass on the readers’ details so you can resolve this ?situation.
Hopefully, it’s just a misunderstanding. ??My view is that everyone in this business should be careful to ?honour money back guarantees. If something is “unconditional” ?it means NO conditions.