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Published on November 23rd, 2008 | by Tom Wake

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Review: The Secrets of Viral Marketing

by Charlie Wright

I’ve had one reader complaining recently about “The Secrets ?of Viral Marketing” which cost him £187 plus vat.

The sales promotion offered a full money back guarantee ?offered with no conditions attached if returned within twelve ?months.

My reader says:

“I tried very hard to market this product with no success and ?eventually decided to return it. I sent it to Pulse International’s ?offices in Bristol via recorded delivery.

After four weeks I had ?heard nothing from them so I emailed. I received a reply from ?David Tye whom I believe to be a director of Pulse International ?who said that I should have notified him prior to sending the ?product back and as I had not he had decided that there was to ?be no refund.” ??When the readers refuted this, things seems to have gone from ?bad to worse.??”

I advised that this stipulation was not stated in the sales ?literature. He said that it was and referred me to the sales site. ?Upon reviewing this I found that the sales literature had been ?changed to reflect this. ??However I emailed him a copy of the literature that I bought the ?product from which did NOT have this clause. He then said that ?the product had not been received and I advised him that it had ?been sent by recorded delivery. From that point I received no ?replies to several emails.”

I’ve given David Anderson’s Home Cash Point System a ?cautious thumbs up in the past. And I’m not casting aspersions ?here. But I would like to help solve the problem. ??So if anyone from Pulse International is reading this, I am ?happy to pass on the readers’ details so you can resolve this ?situation.

Hopefully, it’s just a misunderstanding. ??My view is that everyone in this business should be careful to ?honour money back guarantees. If something is “unconditional” ?it means NO conditions.



About the Author

My name's Tom Wake and I'm the editor of Insider's Edge. I bring you tips, tricks and shortcuts to help you save money, make money and save time.



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